About Us

We're here to make you a giving day guru.

Our founder, Hayley, has been involved in buying, selling, planning, leading, advising on and marketing giving days since 2014, so if you have a giving day question or challenge, she's probably faced the same thing at some point or another. 

She began in Australia where she was responsible for all marketing and communications for the University of Sydney's first ever giving day, which raised over $1m. She then moved to London and took up a similar role at London Business School in 2016, before being tasked with leading the whole shebang the following year, engaging over 500 donors from 40 countries.

She went on to sell giving day and crowdfunding platforms to organisations around the world, and provide support in developing winning giving day strategies. Most recently, she co-created and hosted a 24-hour virtual giving day conference, with 40 speakers from the UK, US and Australia and launched a giving day podcast. 

Some would say she's a giving day guru, but she says that her job is all about building the knowledge and confidence of others, so that they become their own giving day guru.